The trick is

Figuring out what to say. You have this platform and all these possibilities, but what do you say?

Ideally something meaningful, something that gives some sort of real insight and inspires the masses to do better. Something real.

I don't really want to say too much tho. I know, you need substance, but the simplest things are the most complex right? So why not just say what I fuckin feel like?!

There.
Problem solved.